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Digital Signage ROI for Small Businesses: Is It Worth It?

Small business owners are practical people. Before spending money on digital signage, you want to know: will this pay for itself? Let's break down the real ROI.

The Investment

With Zenith Digital Menus, the typical small business investment is:

• Hardware: $500 per screen
• Design: $750 per screen
• Updates: $100/hour as needed
• No monthly subscriptions

For a single-screen setup: $1,250 total to get started.

The Returns

Direct Revenue Increase

Industry data shows 15-30% increases in average order value from digital menu boards. For a business doing just $300,000/year in revenue:

• Conservative (5%): +$15,000/year
• Moderate (15%): +$45,000/year
• Aggressive (25%): +$75,000/year

Cost Savings

• Printing elimination: $1,000-3,000/year
• Design cost reduction: $500-1,500/year
• Staff time savings: $500-2,000/year

Break-Even Analysis

Most small businesses break even on their digital signage investment within 2-4 weeks of installation. After that, it's pure profit.

Hidden Benefits

Beyond direct revenue, digital signage provides:

• Brand perception: Digital menus make your business look modern and professional
• Customer experience: Easier ordering means happier customers
• Flexibility: React to market changes instantly
• Competitive advantage: Stand out from businesses still using printed menus

Is It Worth It?

If your business does more than $200,000 in annual revenue, digital signage pays for itself almost immediately. The question isn't whether you can afford digital menus — it's whether you can afford not to have them.

Next Steps

Use our ROI calculator to estimate your specific returns, then contact us for a free consultation.

While you're upgrading your business, make sure your online presence is strong too. Audit your website with AuditMySite and ensure your brand name is consistent across all platforms with BrandScout.

Need electrical work or mounting for your displays? Find licensed contractors at SacValley Contractors.